On load
From Scriptwiki
The on LOAD event triggers the first time a script file is ever loaded.
on <level>:LOAD:<commands>
You can use this event to execute commands that help to use a certain script or just echo the author and function and a little introduction.
Example
on *:LOAD: { echo -a This is a little test script }
This would echo This is a little test script to the active window when the script is loaded the first time.
See Also
Take a look at the On start event if you want to execute commands whenever a script is loaded.